Corporate social media campaigns are becoming more popular each day. Many are turning to one of the biggest social networks known during their campaign. Twitter can be used to briefly inform those that are unaware about a topic, along with having a team with experience that can bring about an audience willing to listen. All of these listed help to contribute to successful social media campaigns.
Twitter is a website that only allows for 140 characters to be used at one time, which makes it harder for campaigning on such a social network. Utilizing such a site to campaign should provide a brief description of the campaign, along with a link that will give further details about the campaign. This way, those that are interested can grasp more information about the subject at hand and can then make the decision of whether to participate and contribute to the campaign or not.
The corporation aiming to have a successful social media campaign should make sure that the Public Relations team has experience. Not only should those involved know how to work the social networking site, but also know how to go about researching the topic at hand. Research plays an important role in getting the objectives and goals achieved. In order to have better feedback and results for the social media campaign, the Public Relations consultant must explore all aspects of the topic. For example, during Barack Obama’s second run for the presidential election, his team found a way to make additional money for his campaign. Obama’s team came up with a cleaver way to have fun with Biden’s response towards Obama signing Obamacare. Some saw this as a statement that should not have been heard on the microphone. However, Obama’s campaign team found a way to make light of the situation.
The far most important goal that should be reached is being aware of those that the campaign will be aimed towards. This could possibly fall under the category of having an experienced Public Relations team that knows what it is that should be done to carry out the task successfully. However corporations should acknowledge the fact that not everyone who is interested in the campaign has a Twitter. The Kony 2012 campaign that hoped to put an end to Joseph Kony’s tactics gained popularity by getting well known celebrities to retweet the link to the story on their Twitter pages. Rihanna was one of the many who participated. The goal of this movement was to gain as many supporters as possible and educate those that listened through a YouTube video. Numerous supporters were gained through getting a variety and vast amount of celebrities to retweet the link.
If a corporate Twitter campaign were to go wrong, a plan (and possible backup plan) should be established beforehand. One way would be to make light of the situation, while learning from the mistakes that were made. The next campaign, if there is such, should focus on having a better Public Relations consultant, along with individuals that are willing to help get the message out there.